Why is the peer review process important?

Peer review can help improve the quality of work that gets published. The process helps screen out work that is poorly executed because of the quality of the writing, the design of the study or the thoroughness of the research. It also directs authors and articles to the most appropriate places to publish so that readers can find it. At its best, the process helps insure high academic standards and journal articles that readers can trust to be authoritative, correct in their methodology and relevant.